Smashed Burger Patties for Restaurants

FORGED IN
FLAVOR. CRAFTED
TO PERFORM.

True performance is proven on the line and at the table. Branding Iron beef is Forged in Flavor—crafted to perform exceptionally for operators and provide bold flavor for guests. Our products are designed to help today’s foodservice operators move fast, stay ahead, and grab opportunities as they arise.

HEAT UP YOUR MENU:
BURGERS ARE THE STAPLE THAT SELLS.

With burgers as a critical part of every operator’s menu, flavor
and performance aren’t optional—they’re expected.

HEAT UP YOUR
MENU:
BURGERS ARE
THE STAPLE
THAT SELLS.

With burgers as a critical part of
every operator’s menu, flavor
and performance aren’t
optional—they’re expected.

Here’s how burger attributes’ importance for operators breaks down:*

Superior flavor: 85%
Affordable prices: 84%
Available via primary distributor: 83%
Great visual appearance: 82%
Top-quality ingredients: 75%
Long shelf life: 66%
Brand reputation: 52%

39%

of operators say burger sales have increased in the last year*

39%

of operators say burger sales have increased in the last year.*

why smash burgers will win in 2026:

Operational efficiency:

Compatible with char grills, flat tops
and impingement ovens
Eliminate measuring and portioning
Faster cook time
Less labor required
Reduction of errors and waste

Format flexibility:

High menu penetration;
smashing differentiates
without alienating; pre-
smashed burgers offer labor
advantages and consistency
of performance

Burgers are great for operators and consumers alike.

When it comes to operators:*

66% say burgers are a profit center
85% say flavor is the most important attribute

And consumers can’t get enough:*

73% ate a burger in the last week
84% say burgers make great takeout food

*Source: Datassential Burgers Keynote 2024; We Get
Food Trends and Strategic Opportunities 2026

*Source: Datassential Burgers
Keynote 2024; We Get Food Trends
and Strategic Opportunities 2026

THE BEST
CHOICES FOR
FLAVOR AND
PERFORMANCE.

Branding Iron is the partner to
choose when flavor and performance
matter most. Let’s explore three
of our primary protein options:
Thick N Juicy Burgers, TNJ Smashed
Burgers, and the Traditional
Comforts St. Louis Rib Patty.

Order Now

THE BEST CHOICES FOR
FLAVOR AND PERFORMANCE

Branding Iron is the partner to choose when flavor and performance matter most. Let’s explore three of our primary protein options: Thick N Juicy Burgers, TNJ Smashed Burgers, and the Traditional Comforts St. Louis Rib Patty.

Order Now

Thick N Juicy Burgers

These patties meet four key performance markers that will deliver on our promise: Operator-Friendly, Greater Hold Times, Delivers Fresh, Juicier Longer.

TNJ Smashed Burgers

Pre-formed and perfectly seasoned, these patties go straight from freezer to flat top—no thawing, no waste. Quick cook times keep kitchens moving and ticket times low. Proudly made in the USA.

St. Louis Rib Patty

Boneless ground pork pressed into a unique rib shape with a delicious smoky flavor. The patty features a bold, flavorful taste and is versatile for multiple menu applications.

Explore our full product line.

Explore our full
product line.

To Product SKUs

Inspire Menu Innovation

See All Recipes

See flavor and
performance in action.

Forged in Flavor Anthem

Forged in Flavor Katsu Pork Rib

Forged in Flavor Griddled
Mushroom Garlic Toast Burger

Forged in Flavor Smash Black
Pepper Cheddar Burger

Forged in Flavor Smash Street
Cart Crunch Burger

Flavor in Flavor Steakhouse
Cheddar Stack Burger

Put flavor and performance
to work for you.

Put flavor and
performance
to work for you.

For more information on Branding Iron burgers, including market insights,
trending recipes and samples, contact your Branding Iron sales rep or broker.

1-800-851-4684 | bihfoodservice.com

HEAT UP YOUR MENU:
BURGERS ARE THE STAPLE THAT SELLS.

HEAT UP YOUR
MENU:
BURGERS ARE
THE STAPLE
THAT SELLS.

Here’s how burger attributes’ importance for operators breaks down:*

39%

39%

THE BEST
CHOICES FOR
FLAVOR AND
PERFORMANCE.